First Published on February 29, 2016
(Part 4 of 4)
By Jeremy Scrivens (@Jeremyscrivens) & Minesh Khashu(@mkrettiwt)
“In Part 1 of this blog series we proffered a vision of a Social Movement for the NHS, engaging the youth of this country to co-create and co-care for a Renaissance NHS. In Part Two, we explored how to approach this – not through the lens of seeing the NHS as a problem to be fixed – but through the lens of strengths. In Part Three we went deeper into strengths and looked at how we can build an NHS Social Movement by bringing the whole system together to Connect, Elevate, Extend, Reconfigure and Refract the Positive Core of the NHS system.
In the final part of this series we focus on how we can Refract NHS strengths into society by engaging the whole NHS ecosystem to become social and digital. In particular, we focus on how to engage the young generation coming into the workforce in Britain now – GenG – wired for Generosity and Global. These young people have grown up Social and grown up Digital.
Through the social and digital platforms available to them since they can remember, this newest generation of workers has grown up with the idea of sharing, co-creating and connecting globally. They have no concept of the traditional restricting firewalls or hierarchies or ‘no go’ conversation areas with which previous generations in the workforce complied.
These young workers are open for business at scale. They are currently incubating, waiting for the NHS Abundance Leaders to emerge to call them to collaborate, share, challenge and innovate in the new Renaissance NHS Start Ups. These Start Ups will draw people together across previously firewalls and boundaries, engaging the whole person, not just the parts stuck in the old archaic job descriptions and hierarchies of compliance at work.
Engaging the whole NHS system in a shared conversation around what works will provide a positive disruptive intervention because it engages participants at a deeper, more intrinsic level around the ‘connectedness of life and all things’. This is about new ways of being and working together with open communication and open collaboration to experience open innovation as a Social Movement at scale.
Building and sustaining these Start Ups represent a challenge because holistic conversations and co-creativity involves connecting a broad range of organisations, areas, teams and people in ways that have proven impossible up to now, given the size of the NHS and the siloed cultures.
We now have the advent of macro, open, holistic technologies such as Appreciative Inquiry Growth Summits – AI (see last post) and Social Network Technologies which makes collaboration at scale possible across the whole NHS ecosystem.
If we want more innovation for social good, then the NHS Abundance Leadership work is the positive disruptive process of bringing more parts of the system together to discover, appreciate and reconfigure these strengths to meet imagined possibilities. This is what ‘co-creative’, ‘disruptive’ and ‘collaboration’ really means in the modern jargon.
The experience of wholeness, not siloes, creates new relationships and partnerships that are forged in the act of sharing and co-design. New commitments are made by participants to continue the relationships and new ways of collaborating and working as a new Social Movement – as a Community of Belonging and Purpose, if you like.
How do we manage and sustain these new relationships, at scale, within an ecosystem the size of the NHS? This is where the new digital and social technologies and platforms come into their own. Many organisations are experimenting with internal collaborative digital networks to connect workers within a single enterprise. Till now, many of these platforms are still single enterprise in focus and most are closed to the workforce and sometimes customers – but rarely open to the broader ecosystem. These ‘First Gen” platforms are called Enterprise Social Networks or ESN’s and they are already outmoded. They are supporting the old model of closed working cultures, siloes and deficit based management and surprise, surprise, most members of the workforce, especially the young GenG’s are not buying into these pseudo, non-authentic installations!
But in the new NHS Social Movement – the power of these new technologies will be deployed to connect and engage people to collaborate as individuals in a growing Social Movement as equal members of the new NHS living ecosystem or Community of Belonging and Purpose.
The NHS Social Movement will not be started or sustained ‘top down’ or led by one dominant organisation or group within the system. Rather a group of individuals will come together to “start up’ Innovation Summits (e.g. #WHIS16). They will collaborate and co-design the future NHS as a microcosm of the whole ecosystem. They will sustain this experience as an online community through the new Ecosystem Social Networks, sharing the new ideas and stories and inviting more members, who will be drawn to be part of the new conversations. In turn, they will form new communities to come together to co-design and innovate from the core of the ‘new way of being’.
Digital and Social will provide a platform to enable others to join the conversation at scale and to enlarge ‘THE OPEN ROOM’ from the limitations of physical space to the digital world of online and mobile connections beyond traditional organisation or job boundaries or roles such as technician or patient.
The key to the Future of the NHS as a Social Movement lies in how well we engage the strengths, hearts and minds of our young people across Britain. They are waiting to be engaged with us to help shape and co-create the future National Health Service as a Social Movement.
Gen G – with G standing for Global and Generous. This young generation is ready to volunteer their passions, their talents and their generosity to contribute to a Start Up NHS Social Movement, using the social and digital platforms of the Ecosystem Social Networks.
The emerging Abundance Leaders will engage this young talent in the experience of wholeness in their work; not just leave this experience to outside of work where these young people are already sharing and collaborating with other globally on their smartphones.
Many baby boomers think the Gen G’s are the most selfish and materialistic in history. Actually, it is just the opposite. They do, however, expect to be engaged differently – by the whole, not the disjointed part of life and work as we have been experiencing.
GenG have grown up with digital and social technologies such as smart phones, You Tube and gamification which allows them not only to consume but to co-create, share and make together. GenG not only expects to explore new concepts of quality of life but expects to be involved in their co-creation.
For GenG, the act of sharing and collaborating comes naturally. They have no concept or tolerance for the traditional artificial barriers of work that we have set up in our current siloed organisations or hierarchies or specialised teams or job titles like doctor, nurse, orderly or patient. They are more interested in the collective experience of collaboration, than the KPI’s of the old school individual organisations.
For GenG, the boundaries between life and work are becoming increasingly irrelevant and they see all things as connected ‘from the whole’ in ways that baby boomers simply don’t understand. Tim Leberecht calls this Lifeholder Value, which is about being part of a co-creative community where engagement and returns are measured through continual inquiry, sharing, experimentation and cooperation. GenG is naturally wired to collaborate and innovate from the ‘whole’ – not the part.
A critical ability for enlisting Gen G is the ability for them to engage openly with their peers – not only as doctors or nurses or social workers or HR professionals or as patients – but as co-members of a community experiencing the NHS system from the whole. We wonder if these intrinsic needs being met through Social Media are yet being taught to our young doctors and nurses in the medical schools? They ought to be, for we will see these motivators at the heart of a collaborative culture in the new NHS Start Ups.
At the heart of the future NHS Social Movement will be a core of passionate, engaged GenG’s connected across the nation in authentic collaboration in the continuous experience of ‘starts up’ for social good. We will see hundreds, if not thousands of Start Ups emerging all over the NHS ecosystem, connected and sustained by Ecosystem Social Technologies which are not stopped by the old firewalls and closed cultures.
Somewhere within the NHS system the first group of Gen G’s is ‘incubating’, waiting to be engaged in the first ‘start up’ and experiment in co-creating and living the new NHS Social Movement experience.
Who will be this first group to be engaged? Who will be the first Abundance Leaders in the NHS system to see the potential the GenG’s offer in their local NHS ecosystem?
Who will positively disrupt the first Start Ups in the Renaissance of the NHS at scale? Will it be you and us, together?“
Thank you for reading.
Prof (Dr.) Minesh Khashu MBBS, MD, FRCPCH, FRSA
Consultant Neonatologist & Professor of Perinatal Health
Above all else, a ‘father’ and a ‘student of life’
@mkrettiwt ; https://mineshkhashu.wordpress.com/